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Code of Ethics

As graduates and members of The Coaching Academy, we will conduct myself in accordance with The Coaching Academy Code of Ethics:
  • We will always conduct ourselves to the highest levels of ethics, integrity, accountability and responsibility

  • We will treat all clients and potential clients with absolute dignity, confidentiality and respect as free and equal individuals

  • We will maintain the good reputation of the coaching profession in general and The Coaching Academy in particular

  • We will comply with both the spirit and the letter of any commercial agreements made with clients, potential clients, professional colleagues and The Coaching Academy

  • We will make commercial agreements with clients and potential clients that are fair and will respect all parties to such agreements

  • We will represent true levels of status, title, competence and experience in order not to mislead, misrepresent or defraud

  • We will clearly state to clients and potential clients the terms of any commercial agreement including the expectations of both parties.

  • We will make no claims or implications of outcomes that cannot be demonstrated or guaranteed

  • We will obtain written permission from any client or potential client before releasing their names as referees

  • We will respect the absolute rights of the client's confidentiality except as expressly permitted by the client or potential client in writing or as required by law

  • We will recommend different coaches or resources when these will be more appropriate to the client's needs

  • We will avoid all conflicts of interest and give notice of such potential conflicts to The Coaching Academy. Advise both The Coaching Academy and the client on the risk of conflict if a relationship moves beyond a coach/client situation (For example a personal or business relationship)

  • We will refrain from offering professional information or advice that you know to be confidential, misleading or where the accuracy is beyond your competence to assess

  • We will endeavour to enhance public understanding and acceptance of professional coaching

  • We will respect all copyrights, agreements, work, intellectual property and trademarks and comply with all laws covering such areas

  • We will use the tuition, definitions and works provided by The Coaching Academy as the basis for all coaching procedures, practices and objectives

  • We will avoid coaching minors (people who have not yet had their 18th birthday) without the express written consent of parent, guardian or teacher as appropriate

  • We will comply with all laws and by-laws of the UK and, if coaching clients based abroad, with the laws of the clients' country

  • In will insure that all advertisements and promotional materials, whether verbal or written, are legal, decent, truthful, honest and in compliance with the requirements of the UK Advertising Standards Authority.